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Ed Hardy Love & Luck for Women (left) and for Men (right)

Ed Hardy Love & Luck for Women (left) and for Men (right)

The Ed Hardy brand by Christian Audigier has blasted into universal proportions, with licensed products ranging from bling clad t-shirts to hand sanitizer. The brand concept is based on the tattoo art of Don Ed Hardy, which is versatile enough to be applied to any product. Some notable fragrances have come out of this craze from the license holder New Wave Fragrances. Ed Hardy Love & Luck is a fine masstige fragrance available in a men’s and women’s version.

Ed Hardy Love & Luck for Women, created by perfumer Adriana Medina, is a fruity floral with elegant woods and bright fruits. Love & Luck for Women has notes of bergamot and blood orange, a red sake accord, forbidden plum, nectarine and jasmine petals, and lots of pink peppercorn. The dry down is listed as musks, creamy sandalwood and patchouli, though the patchouli is light. The sweet, floral notes manage to last a long time. They call it a “perfect balance of sophistication and playfulness,” but I wouldn’t describe it as sophisticated at all. It’s definitely playful though, being very sweet and feminine. Great for tween to twenties ages, but definitely not sophisticated enough for an adult woman to wear.

Ed Hardy Love & Luck for Men, created by Olivier Gillotin, is a “a bright, eclectic mix of fruits and fresh scents.” Love & Luck for Men has notes of mandarin, bergamot, and juicy orange, with a touch of cardamom. Sticking with the alcohol theme (the red sake in the women’s) an absinthe accord is mixed with notes of sage and cypress. Base notes include a smoky woody note of “Agarwood ScentTrek,” with musks and dark vetiver. This scent would appropriately appeal to frat boys and jocks. It’s heavy cleanliness reminds me of Hugo Boss. It seems like the perfect answer to the Ed Hardy guy’s needs: a clean, fresh scent that is familiar and not too obscure. I’d say it’s suitable for the same age range, tween boys to young men. Who knows, perhaps it’s the Hugo Boss of today.

Ed Hardy Love & Luck (women and men) is available in all Ed Hardy boutiques and in department stores nationwide: Nordstrom’s, Sephora, Macy’s, Dillard’s, Ulta Beauty, Buckle, Bon Ton, Carson’s, Belk’s, and Von Mour. The Men’s is available in an eau de toilette in 3.4 fl oz for $75, and 1.7 oz for $55. It’s also available in a hair and body wash, and a deodorant stick. The women’s fragrance is sold at the same respective sizes and prices, but as an eau de parfum. It is also available as a bath and shower gel, and a body lotion.

-RyanNY

Finding a fragrance that is right for you can only be achieved by testing it on your skin. Each person’s skin has its own smell, influenced by their body chemistry and diet, so a fragrance that is appealing on someone else may not smell the same on you.

Test a fragrance by applying it to your wrist or the bend of your arm. Wear it for a few hours to see how it will change over time. The initial odor when you apply a fragrance is referred to as the top note. This is the most obvious part of a fragrance and consists of the most volatile components. Citrus and green accords along with lighter fruits and herbs are usually present in the top notes.

Within a few minutes of application, the middle notes will unfold to reveal the body or what is referred to as the “heart” of the fragrance. The middle notes are usually heavier fruits, florals and spices.

The bottom notes are the foundation of a fragrance, the clinging impression that is left behind after the lighter notes fade. The bottom notes are responsible for a fragrance’s longevity. They can include woods, mosses, amber, vanilla and musk.

Ideally, you should not try more than 2 to 3 fragrances at the same time since your nose will become tired and have difficulty distinguishing between the different scents.

You may find that you prefer lighter, fresher fragrances for daytime use or when you are more active, and warmer, sensual, spicy or musk blends for evening wear. Whatever your preferences, you can develop a wardrobe of fragrances, a small indulgence which will allow you to express your unique personality!

U.S. Raises Air Security Alert To Red

Daisy Marc Jacobs is now available in the convenience of an eau de toilette rollerball, available exclusively at Sephora for $20. The hit 2007 perfume by Marc Jacobs has seen many stages as a result of its success. Last spring I posted about Daisy eau de parfum Silver Edition, which is now available. Now Daisy can travel with you in this compact roll-on, like many new fragrances at Sephora. The last two celebrity fragrances I’ve posted about, Kat Von D and Kim Kardashian (due in 2010), are both being sold in rollerballs at Sephora.

Is it really worth paying a lot more for the convenience of a rollerball though? At Sephora, the Daisy 1.7 oz Eau de Toilette Spray is $57. That’s $33.53 per ounce. The Daisy 0.24 oz Eau de Toilette Rollerball is $20. That’s $83.33 per ounce! Don’t get me wrong, I think the rollerball is a great idea, and very convenient. You have to admit though that it’s a little shocking when you put the cost into perspective.

Tell me what you think:

  • Is the rollerball is a new trend in perfume that will take off?
  • Are you willing to pay more per ounce for the convenience of a rollerball?

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

Connected by Gender One

Connected by Gender One

Last week Gender One introduced a new addition to the line of unisex fragrances, Connected by Gender One! An extension of the popular Gender One fragrance, this unisex fragrance is a composition of woody and floral notes including citrus complex, leafy green accord, cyclamen, ozonic accents, cedarwood and sparkling musks. A cool and provocative scent to appeal to both sexes. It is available in a 3.4 oz, 100 mL Eau de Toilette Spray at an introductory price of $7.96, 20% off the regular $9.95 price! Wear it! Share it! Connect!

Click here to purchase Connected by Gender One

YouTube has forever changed the world. As we get used to this new medium though, we’re discovering new uses for it. YouTube is becoming an archive in a way, of media that would have otherwise never been seen again (to the dismay of some for sure). TV commercials for example, are something we took for granted and never intentionally bothered to record. And who can forget those avant garde  perfume commercials. Remember Calvin Clein’s revolutionary ads?

Calvin Klein Obsession:

CK One:

You can find perfume ads that you may have missed, like the official commercial for Gwen Stefani’s 2008 fragrance, Harajuku Lovers:

And then… there once was a fragrance that was here to stay, and they called it Charlie:

What are your favorite perfume ads?

Kat Von D holding her Sinner and Saint perfumes

Kat Von D holding her Sinner and Saint perfumes

Kat Von D, of L.A. Ink on TLC, has her own brand of cosmetics and perfume at Sephora now. The line includes two perfumes, named in true bad-girl spirit, Sinner and Saint. The most interesting thing about them is the perfume format. They are sold not only as an eau de parfum spray, but also as a EDP roll-on ball pen, and as a solid in a black flower ring.

Sephora describes Sinner as:

“Light, delicate top notes of orange blossom, refreshing mandarin, and fleshy plum create a provocative, sultry heart. Rich jasmine blends seamlessly with a white-flower bouquet, beautifully tainted by the spicy warmth of cinnamon, an herb associated with ancient rituals of pleasure. A dark, mysterious back of earthy vetiver, patchouli, and woods enveloped in creamy vanilla and sensual musk lingers on the skin.”

And Saint is described as:

“The sweet nectar of Mirabelle Plum and sparkling juicy mandarin create an addictive, mouth-watering top. At the heart, exotic, heady Tiare flower and sweet, tempting caramel are adorned with the velvety floralcy of jasmine, the queen of the night, as she emits her spellbinding fragrance into the sky. Sensual vanilla and creamy musk combine with the warmth of sandalwood for a comforting dry down.”

The reception from customers seems to be well, with a 4 out of 5 star rating. Check them out at Sephora.com.

More information is coming out about the Creed store coming to New York City that I posted about on September 21. Turns out that Creed’s plan to launch it’s first store in North America doesn’t stop there. This first, new store, to be located at 794 Madison Avenue (corner of 67th Street), is a bit of a guinea pig. Upon it’s success, plans for two more U.S. stores will be carried out, possibly located in downtown Manhattan and Beverly Hills. And aggressive plans they are, with the Madison store to open in November, and the following two in the spring. Currently, the Paris based perfumer only has two locations, in Paris and Dubai. This big step forward is all about branding and reaching out to their international customers.

As I mentioned in my previous post, Creed is one of the oldest family businesses in the world and has had some of the most notable clients in its history, including royalty. For Creed’s 250th anniversary, which coincides with the planned opening of the New York store, the perfumer is releasing a commemorative fragrance from its archives. The 1936 creation, Windsor, will be available in limited edition leather wrapped, 1.7 oz. bottles for $405, and 8.4 oz. flacons numbered and signed by perfumer Olivier Creed, for $605. Windsor was originally created for the King Edward VIII (the Duke of Windsor), with ingredients from the British Empire. The worldly notes of Windsor consist of British gin, Jamaican lime, and Scottish highland pine top notes; a middle note of Duke of Windsor roses; and bottom notes of Bahamian orange, Canadian cedar, and Australian eucalyptus. Sounds like such a delectable scent, yet I would be still be hesitant to even open such a collectible item.

WWD reported today that parisian perfumer Creed signed a lease for a space on Madison Avenue in New York, near 67th Street. Creed is one of the oldest family businesses in the world, founded in 1760. Creed is currently operated by the sixth generation of Creed men, Olivier Creed, and is all lined up for his son, 28 year old Erwin. Olivier maintains a tradition in creating high quality scents. They still produce using hand methods, the way they did when Creed was founded, including maceration and filtration. With a history like that it’s no wonder Creed’s clients range from Hollywood celebrities to royalty. Find out more about Creed and their fragrances at creedperfumes.us.

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Someone told me recently that they don’t like perfume. When people say that they don’t like cologne or perfume, I think they just haven’t found one they like (or bothered to). Perfume is in so many things that we take for granted on a daily basis: deodorant, sunscreen, lotion, hair product, soap, shampoo, detergent, and on and on. If you enjoy the smell of dryer sheets, than there is a perfume that you like. It’s just in the dryer sheet rather than a personal fragrance.

There’s no such thing as a good perfume. It’s like music or food, you either like it or you don’t, and there must be something out there that attracts you, and there could be a perfume that smells like that or it can at at least be made. So if this is you, I challenge you to keep looking, with an open mind, and I’m sure you with discover there are personal fragrances out there that you enjoy.


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