Inside Perfume

Posts Tagged ‘Perfume Sites

Burberry And GQ Celebrate Burberry The Beat For Men In Los Angeles

Burberry The Beat For Men followed a women’s version in September of 2008. Created by perfumers Olivier Polge and Domitille Bertier, The Beat was inspired by the music of bands like the Fratellis, Razorlight, Kasabian and Arctic Monkeys. The perfumers actually listened to their music while creating The Beat, making it a scent shaped by the youthful generation it’s made for.

Marketing for The Beat was stylized in a retro London fashion, as British is the signature style of Burberry. Artistic Director Christopher Baily is one of the top visionaries of out time.

From the Burberry The Beat For Men website:

The Scent:

Vetiver Bourbon Leatherwood Cedrat-Black Pepper-Violet Leaves

Burberry The Beat For Men is a fresh woody fragrance.

Leatherwood: A distinctive smoky scent characterised by a textured woodiness and lather accents.

Vetiver Bourbon: A multi-faceted woody note, combining subtle elegance with unmistakable style.

Cedrat, Black Pepper & Violet Leaves Accord: The fresh and sharp intensity of cedrat contrasts with spicy black pepper and is accentuated by the energising scent of violet leaves.

The Concept

The fragrance is about the guy who lives in the moment. A respect for British heritage, history and modernity. Masculine energy, innovation and creativity. Attitude expressing individuality.

‘We wanted to create a fragrance that expressed disbehevelled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man.’

-Christopher Bailey

-RyanNY

I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

Related Posts:

Watch Kim’s new fragrance ad:

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

Every now and then I like to shine a light on the blogs and websites that I follow. Sniffapalooza Magazine is self-proclaimed “the ultimate online fragrance magazine.”  It certainly it dynamic literature for perfume lovers. The current issue features an interview with Jean-Claude Ellena, perfume-world celebrity and Hermès perfumer. Ellena was one of the subjects of Chandler Burr’s book “The Perfect Scent.” Sniffapalooza Magazine is full of current material to keep the perfume fanatic satisfied…. enjoy!

Visit Sniffapalooza Magazine at www.sniffapaloozamagazine.com.

I’ve been surfing a lot of official perfume websites lately and I’m surprised by all of the fancy sites for promoting perfumes out there! The first one I encountered (an appropriate term) was Marc Jacob’s site for Daisy, which they call a “field.” Upon arrival you are prompted to either “take a peek,” create a profile or “enter the field.” If you create a profile you can make the daisies grow. You are invited to nurture the field by playing games, updating your profile and inviting friends (of course).

The next site I saw like this, which made me recognize a pattern, was Chanel’s site for the Daisy-like Coco Mademoiselle. After reading a poem you are invited to take a tour of Coco Chanel’s luxurious, museum-like apartment. You are guided through four rooms where there are certain objects that, upon rollover, have an explanation. Each one describes an element of Coco’s lifestyle, and sources of creativity, that shaped Chanel as an influential brand for women. The tour is concluded with the video ad for Coco Mademoiselle with Keira Knightley, and music by Joss Stone.

The last one I’d like to mention, is loosely related to perfume, but worth noting. Dolce & Gabbana has collaborated with Google to create iGoogle, a charitable project to benefit Médecins Sans Frontières, an international medical and humanitarian aid organization. “iGoogle is a service allowing the users to design a customized Internet page that includes the capability to add web feeds, Google Gadgets and themes.” D&G contributed their trademark leopard print in the header. On the design choice they say, “animal prints are essential for the Existence of divas and divine women… The Animalier print, which has been such a constant in the history of the brand becoming its true signature, has been revisited and revamped, developing an elegant and polished eye-catching layout, staging gold reflexes, lights and shades that raise in depth the contrast with the background.” Not only that, but it changes throughout the day! The texture and reflex change to resemble the effect of the sun, rising and falling. 

Have you noticed these lavish sites? What are your favorites?


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