Inside Perfume

Posts Tagged ‘New Wave Fragrances

I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

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Watch Kim’s new fragrance ad:

Basenotes.com, a prominent fragrance community site that I’ve previously posted about, is channeling out to YouTube now! The Basenotes Fragrance TV Channel on YouTube will feature reports on the Basenotes events, and according to their newsletter an “amazing insights into the industry” from a currently secret project they have planned. News to come on that! Today though, be on the lookout for their premiere Friday Fragrance News video post, where Basenotes founder Grant Osborne will give “a brief digest of the week’s major stories.” Check out the Basenotes YouTube channel at www.YouTube.com/basenotes.

Ed Hardy Love & Luck for Women (left) and for Men (right)

Ed Hardy Love & Luck for Women (left) and for Men (right)

The Ed Hardy brand by Christian Audigier has blasted into universal proportions, with licensed products ranging from bling clad t-shirts to hand sanitizer. The brand concept is based on the tattoo art of Don Ed Hardy, which is versatile enough to be applied to any product. Some notable fragrances have come out of this craze from the license holder New Wave Fragrances. Ed Hardy Love & Luck is a fine masstige fragrance available in a men’s and women’s version.

Ed Hardy Love & Luck for Women, created by perfumer Adriana Medina, is a fruity floral with elegant woods and bright fruits. Love & Luck for Women has notes of bergamot and blood orange, a red sake accord, forbidden plum, nectarine and jasmine petals, and lots of pink peppercorn. The dry down is listed as musks, creamy sandalwood and patchouli, though the patchouli is light. The sweet, floral notes manage to last a long time. They call it a “perfect balance of sophistication and playfulness,” but I wouldn’t describe it as sophisticated at all. It’s definitely playful though, being very sweet and feminine. Great for tween to twenties ages, but definitely not sophisticated enough for an adult woman to wear.

Ed Hardy Love & Luck for Men, created by Olivier Gillotin, is a “a bright, eclectic mix of fruits and fresh scents.” Love & Luck for Men has notes of mandarin, bergamot, and juicy orange, with a touch of cardamom. Sticking with the alcohol theme (the red sake in the women’s) an absinthe accord is mixed with notes of sage and cypress. Base notes include a smoky woody note of “Agarwood ScentTrek,” with musks and dark vetiver. This scent would appropriately appeal to frat boys and jocks. It’s heavy cleanliness reminds me of Hugo Boss. It seems like the perfect answer to the Ed Hardy guy’s needs: a clean, fresh scent that is familiar and not too obscure. I’d say it’s suitable for the same age range, tween boys to young men. Who knows, perhaps it’s the Hugo Boss of today.

Ed Hardy Love & Luck (women and men) is available in all Ed Hardy boutiques and in department stores nationwide: Nordstrom’s, Sephora, Macy’s, Dillard’s, Ulta Beauty, Buckle, Bon Ton, Carson’s, Belk’s, and Von Mour. The Men’s is available in an eau de toilette in 3.4 fl oz for $75, and 1.7 oz for $55. It’s also available in a hair and body wash, and a deodorant stick. The women’s fragrance is sold at the same respective sizes and prices, but as an eau de parfum. It is also available as a bath and shower gel, and a body lotion.

-RyanNY

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

In July 2008, Kim Kardashian annouced on her blog that she was making her own perfume, and that it would be out in May 2009, before Mother’s Day. Well, it’s May, and I haven’t been able to find a shred of info on a release, or even a name for it.

Kim was very excited about announcing the perfume, saying:

“It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with new and different scents! I hope you understand my total excitement as I let you, the readers of my blog, become the first to know that I am creating my own fragrance!!”

Kim said she was working with French perfumer Caroline Sabas to create the perfume that will be produced by New Wave Fragrances. She even mentioned the bottle designer, Scott Oshry.

I’ll do my best to find out when this fragrance is coming out. In the meantime here’s a couple blog posts from Kim’s blog to keep us occupied:

Sniffing For Something Extraordinary

Breaking News: I’m Launching My Own Perfume


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