Inside Perfume

Posts Tagged ‘New Fragrances

IdoleArmaniArmani is a very big name in fashion of course, and has had great success with men’s fragrance. Aqua di Gio really set the bar high for men’s fragrances, remaining a top selling fragrance for over ten years now. Aqua di Gio and Code were both top five performers for the brand, yet Code for women only reached number six. Well, Armani is hoping to break their record for women’s fragrance now and create one that not only ranks in the the top five, but remains a favorite. Idole d’Armani is a grand effort by Giorgio Armani, and his beauty licensee L’Oréal, to “find a clientele that will be more faithful and will stay with the fragrance, a scent that will become a classic,” he said in an interview with WWD. Here is a excerpt about the scent from the article:

“Idole d’Armani, a spicy floral fragrance developed with Bruno Jovanic of International Flavors & Fragrances, opens with Sicilian clementine, juicy pear, ginger and Indian davana. Its heart is absolute saffron, Egyptian jasmine, and loukoum rose, and the drydown is of patchouli and vitiver.”

Both the scent and the bottle, designed by Armani himself, are said to celebrate the woman’s inner strength and femininity.

An ad campaign for Idole d’Armani featuring Kasia Smutniak will appear on television in September, and in print in October. The eau de parfum will be available at 20,000 doors worldwide in September as a 1 oz. bottle for $39.50, a 1.7 oz. bottle for $62, and a 2.5 oz. bottle for $75.


Daisy Marc Jacobs will be released in a limited edition silver version this fall. The sweet and innocent scent has had many versions since it’s premiere in 2007, and takes claim for the expansion of Marc Jacobs into the global market. The silver edition will be a limited edition eau de parfum in an opaque silver bottle, and capped with gold flowers. Daisy Silver will be available wherever Daisy is sold, and will retail at $88 for a 3.4 oz. bottle.

A lot of perfumes are available in a special gift set for Mother’s Day. I’ve organized a list of some gift sets to make your Mother’s Day shopping a little easier.

Michael Kors Eau de Parfum by Michael Kors
Set includes: Eau de Parfum Spray (3.4 oz.), and Glimmer Body Creme (7.0 oz.). $115 at

Estée Lauder Sensuous
Set includes: Eau de Parfum Spray (3.4 oz.), Satin Body Lotion (2.5 oz.), and Silk Shower Creme (2.5 oz.). $75 at

Marc Jacobs Daisy
Set includes: Eau de Toilette Spray (3.4 oz.), Shower Gel Scrub (5 oz.) and a Gel Perfume Stick (0.38 oz.). $85 at

Armani Code Women
Set includes: Eau de Parfum Spray (1.7 oz.), and Body Lotion(6.7 oz). $69.95 at

DKNY Be Delicious
Set includes: Eau de Parfum Spray (1.7 oz), and Apple a Day Body Lotion (3.4 oz.). $58 at

Lancôme Miracle
Set includes: Eau de Parfum Spray (1.7 Fl. Oz.), Perfumed Body Lotion (3.4 Fl. Oz), and Perfumed Shower Gel (3.4 Fl. Oz.). $59 at


In July 2008, Kim Kardashian annouced on her blog that she was making her own perfume, and that it would be out in May 2009, before Mother’s Day. Well, it’s May, and I haven’t been able to find a shred of info on a release, or even a name for it.

Kim was very excited about announcing the perfume, saying:

“It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with new and different scents! I hope you understand my total excitement as I let you, the readers of my blog, become the first to know that I am creating my own fragrance!!”

Kim said she was working with French perfumer Caroline Sabas to create the perfume that will be produced by New Wave Fragrances. She even mentioned the bottle designer, Scott Oshry.

I’ll do my best to find out when this fragrance is coming out. In the meantime here’s a couple blog posts from Kim’s blog to keep us occupied:

Sniffing For Something Extraordinary

Breaking News: I’m Launching My Own Perfume


Photograph by Keith Allison

Photograph by Keith Allison

Coming out just in time for Mother’s Day is ANNIKA, the first perfume from golf celebrity Annika Sorenstam. For those who aren’t familiar with Annika here’s a great little bio I found on


“Annika is the greatest female golfer of our generation and often regarded as the best player in LPGA history. Her prestigious list of accomplishments includes her 2003 induction into the World Golf and LPGA Halls of Fame, ten Major Championships, 88 worldwide professional victories, eight LPGA Player of the Year Awards and participation on eight Solheim Cup teams. In June 2008, Annika was named a USGA Ambassador. Annika has worked hard on her off-the-course businesses, which include the ANNIKA Academy, the ANNIKA Foundation, the ANNIKA Collection with Cutter & Buck, ANNIKA Financial Group, numerous golf course design projects, tournaments she hosts, along with her website and blog.”

The new perfume is being marketed for women, and has notes of amber, vanilla, white flowers and fresh citrus. ANNIKA will be available in the United States, United Kingdom, Canada and Scandinavia beginning in May 2009, before Mother’s Day.


Last week Parlux Fragrances announced  an agreement with Iconic LLC, the licensing company of Hip Hop Legend Jay-Z. The agreement includes individual fragrance licenses for hip hop artist Kanye West, and pop singer Rihanna. Parlux has had luck with celebrity fragrances, such as Paris Hilton and Jessica Simpson, and continues to roll out exciting new licenses like the upcoming Queen Latifa fragrance and Mark Echo. Along with the big announcement of Rihanna and Kanye West fragrances comes the hope for other licenses as well. Parlux said that they are negotiating a Jay-Z fragrance, and are “in discussions with a well-established female artist.” Let’s see… Jay-Z… a well-established female artist… Who is Beyoncé?! I think they obviously want us to suspect this is Beyoncé. Parlux Chariman and CEO, Neil Katz, said they expect to announce who the secret female is within a month. 

Mark my words… Beyoncé!

oud-27-le-labo-2New York perfume marketer Le Labo just introduced their first new scent in three years, the dark oriental Oud 27. Developed by Le Labo founders Fabrice Penot and Eddie Roschi and Firmenich perfumer Vincent Schaller, whose intention was to create a pure oriental, “overwhelming and disturbing in its signature and power.”

Oud is a fungus that grows on Agarwood trees of the Middle East, and together with the tree it makes a pungent, smoky scent. 27 is the number of ingredients used to create the fragrance. Ingredients like:

“Agarwood, Aldehyde, Ambergris, Amber, Black Pepper, Cedar Atlas, Civette, Gaiac, Incense, Musc, Nutmeg, Patchouli, Rose Bulgare, Safran, and Vetyver”

Eddie Roschi says “it’s an offbeat interpretation of an oriental wood.” Personally, I like things that are offbeat, and this actually sounds like an interesting scent. Next time I’m in NYC I’ll make sure to stop by Le Labo’s flagship store (233 Elizabeth St.) and check it out. The store is quite the experience from what I’ve heard too. They also have stores in LA, and Tokyo.

Oud 27 is available at all Le Labo locations, and in the US at Barneys in New York, Dallas, Las Vegas and San Francisco, possibly reaching Chicago and LA Barneys locations as well.


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