Inside Perfume

Posts Tagged ‘New Fragrances

I have to admit, Justin Bieber came up with a pretty good fragrance idea in collaboration with Etoile Nation… scented jewelry! The fragrant dog tags and bracelets have been at Walmart since fall 2010, and are now coming to CVS and FYE with new pomegranate scents, available for just $10. It’s got trendy written all over it, especially with the upcoming opportunity to get your own customized dog tags from Etoilenation.com/custom. Mom’s, brace yourselves for your kids trying to explain why they need $100 for those custom dog tags though! Surely they won’t want to be seen in school with the plain $10 version. Back to the great idea part though, what a practical format for those who don’t like putting perfume on their skin, or want to change scents throughout the day. Though in the form of a Bieber dog tag… you might want to leave it for the kiddies.

You can see Justin Bieber wearing his custom white gold and diamond dog tags in his “That Should Be Me” video with Rascal Flatts:

Read The Scent of Justin Bieber Fever by Molly Prior, WWD

You know when Calvin Klein unveils a new fragrance it’s a big deal. Calvin Klein doesn’t make trendy perfumes, they make classics. Their hits of the past are still vastly popular, especially with people that don’t necessarily follow the world of fragrance. In October 2010, Calvin Klein will launch Beauty worldwide. Beauty represents many firsts for Calvin Klein fragrance though. It responds to a gap in their fragrances, targeted at their Calvin Klein Collection customers, hoping it will be considered more prestige. It’s also the first Calvin Klein launch done completely by Coty, since taking over the license from Unilever Prestige in 2005. In an interview with WWD, Catherine Walsh, senior vice president of American Fragrances at Coty Prestige, said that Beauty is “…very elegant, and that’s why we wanted to work with Diane (Kruger),” spokeswoman for Beauty. She continued: “This woman we’re trying to portray – she’s not someone who doesn’t have experiences in her life. We wanted this woman to be worldly and well-traveled, a confident woman and a woman who had strength.” The scent was created by Sophie Labbé of International Flavors & Fragrances, with top notes of ambrette seeds, a heart of jasmine, and a dry down of cedarwood. The bottle alone is beautiful, with the simple, clean, elegant style Calvin Klein is known for, and it’s likely to live up to the staying power that Calvin Klein fragrances are known for as well.

I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

Related Posts:

Watch Kim’s new fragrance ad:

I have a guest post today from our Brand Manager of ParfumsBelcam,
D. Dimock, who is going to tell us about a couple new fragrances she has just released this month.
-RyanNY

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Clash and Light & Harmony together

Clash, and Light & Harmony

ParfumsBelcam has two new fragrances rolling out this month, both are our versions of Ed Hardy® fragrances. Clash™ is our version of Ed Hardy® for men, and Light & Harmony™ is our version of Ed Hardy® Love & Luck for Women (which RyanNY posted about recently).

Clash™, our version of the popular Ed Hardy® for men eau de toilette, is a refreshing fougere fragrance composed of cool marine notes and citrus highlights blended with fresh green accord and a base of sheer musks and precious wood. A fragrance with soul! I think this is a great fragrance for young men, that can be used casually on a daily basis.

Light & Harmony™, our version of Ed Hardy Love & Luck* for women is a fruity, floral fragrance with top notes of cherry blossom and iced bergamot followed by hints of white muguet, black currant and sheer jasmine over a base of creamy musk and patchouli. Edgy yet elegant!

We are introducing both of these new fragrances at 20% off their regular price on our website, BelcamShop.comClash™ comes in a 3.4 oz, 100 mL Eau de Toilette Spray  for $7.96 (regularly $9.95),  and Light & Harmony™ comes in a 1.7 oz, 50 mL Eau de Parfum Spray at $7.20 (regularly $9.00).

-D. Dimock

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

Connected by Gender One

Connected by Gender One

Last week Gender One introduced a new addition to the line of unisex fragrances, Connected by Gender One! An extension of the popular Gender One fragrance, this unisex fragrance is a composition of woody and floral notes including citrus complex, leafy green accord, cyclamen, ozonic accents, cedarwood and sparkling musks. A cool and provocative scent to appeal to both sexes. It is available in a 3.4 oz, 100 mL Eau de Toilette Spray at an introductory price of $7.96, 20% off the regular $9.95 price! Wear it! Share it! Connect!

Click here to purchase Connected by Gender One

Kat Von D holding her Sinner and Saint perfumes

Kat Von D holding her Sinner and Saint perfumes

Kat Von D, of L.A. Ink on TLC, has her own brand of cosmetics and perfume at Sephora now. The line includes two perfumes, named in true bad-girl spirit, Sinner and Saint. The most interesting thing about them is the perfume format. They are sold not only as an eau de parfum spray, but also as a EDP roll-on ball pen, and as a solid in a black flower ring.

Sephora describes Sinner as:

“Light, delicate top notes of orange blossom, refreshing mandarin, and fleshy plum create a provocative, sultry heart. Rich jasmine blends seamlessly with a white-flower bouquet, beautifully tainted by the spicy warmth of cinnamon, an herb associated with ancient rituals of pleasure. A dark, mysterious back of earthy vetiver, patchouli, and woods enveloped in creamy vanilla and sensual musk lingers on the skin.”

And Saint is described as:

“The sweet nectar of Mirabelle Plum and sparkling juicy mandarin create an addictive, mouth-watering top. At the heart, exotic, heady Tiare flower and sweet, tempting caramel are adorned with the velvety floralcy of jasmine, the queen of the night, as she emits her spellbinding fragrance into the sky. Sensual vanilla and creamy musk combine with the warmth of sandalwood for a comforting dry down.”

The reception from customers seems to be well, with a 4 out of 5 star rating. Check them out at Sephora.com.

IdoleArmaniArmani is a very big name in fashion of course, and has had great success with men’s fragrance. Aqua di Gio really set the bar high for men’s fragrances, remaining a top selling fragrance for over ten years now. Aqua di Gio and Code were both top five performers for the brand, yet Code for women only reached number six. Well, Armani is hoping to break their record for women’s fragrance now and create one that not only ranks in the the top five, but remains a favorite. Idole d’Armani is a grand effort by Giorgio Armani, and his beauty licensee L’Oréal, to “find a clientele that will be more faithful and will stay with the fragrance, a scent that will become a classic,” he said in an interview with WWD. Here is a excerpt about the scent from the article:

“Idole d’Armani, a spicy floral fragrance developed with Bruno Jovanic of International Flavors & Fragrances, opens with Sicilian clementine, juicy pear, ginger and Indian davana. Its heart is absolute saffron, Egyptian jasmine, and loukoum rose, and the drydown is of patchouli and vitiver.”

Both the scent and the bottle, designed by Armani himself, are said to celebrate the woman’s inner strength and femininity.

An ad campaign for Idole d’Armani featuring Kasia Smutniak will appear on television in September, and in print in October. The eau de parfum will be available at 20,000 doors worldwide in September as a 1 oz. bottle for $39.50, a 1.7 oz. bottle for $62, and a 2.5 oz. bottle for $75.

Daisy Marc Jacobs will be released in a limited edition silver version this fall. The sweet and innocent scent has had many versions since it’s premiere in 2007, and takes claim for the expansion of Marc Jacobs into the global market. The silver edition will be a limited edition eau de parfum in an opaque silver bottle, and capped with gold flowers. Daisy Silver will be available wherever Daisy is sold, and will retail at $88 for a 3.4 oz. bottle.

A lot of perfumes are available in a special gift set for Mother’s Day. I’ve organized a list of some gift sets to make your Mother’s Day shopping a little easier.

Michael Kors Eau de Parfum by Michael Kors
Set includes: Eau de Parfum Spray (3.4 oz.), and Glimmer Body Creme (7.0 oz.). $115 at michaelkors.com.

Estée Lauder Sensuous
Set includes: Eau de Parfum Spray (3.4 oz.), Satin Body Lotion (2.5 oz.), and Silk Shower Creme (2.5 oz.). $75 at esteelauder.com.

Marc Jacobs Daisy
Set includes: Eau de Toilette Spray (3.4 oz.), Shower Gel Scrub (5 oz.) and a Gel Perfume Stick (0.38 oz.). $85 at shop.nordstrom.com.

Armani Code Women
Set includes: Eau de Parfum Spray (1.7 oz.), and Body Lotion(6.7 oz). $69.95 at giorgioarmanibeauty-usa.com

DKNY Be Delicious
Set includes: Eau de Parfum Spray (1.7 oz), and Apple a Day Body Lotion (3.4 oz.). $58 at Macys.com.

Lancôme Miracle
Set includes: Eau de Parfum Spray (1.7 Fl. Oz.), Perfumed Body Lotion (3.4 Fl. Oz), and Perfumed Shower Gel (3.4 Fl. Oz.). $59 at Macys.com.

 


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