Inside Perfume

Posts Tagged ‘Kim Kardashian

I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

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Watch Kim’s new fragrance ad:

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Daisy Marc Jacobs is now available in the convenience of an eau de toilette rollerball, available exclusively at Sephora for $20. The hit 2007 perfume by Marc Jacobs has seen many stages as a result of its success. Last spring I posted about Daisy eau de parfum Silver Edition, which is now available. Now Daisy can travel with you in this compact roll-on, like many new fragrances at Sephora. The last two celebrity fragrances I’ve posted about, Kat Von D and Kim Kardashian (due in 2010), are both being sold in rollerballs at Sephora.

Is it really worth paying a lot more for the convenience of a rollerball though? At Sephora, the Daisy 1.7 oz Eau de Toilette Spray is $57. That’s $33.53 per ounce. The Daisy 0.24 oz Eau de Toilette Rollerball is $20. That’s $83.33 per ounce! Don’t get me wrong, I think the rollerball is a great idea, and very convenient. You have to admit though that it’s a little shocking when you put the cost into perspective.

Tell me what you think:

  • Is the rollerball is a new trend in perfume that will take off?
  • Are you willing to pay more per ounce for the convenience of a rollerball?

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

In July 2008, Kim Kardashian annouced on her blog that she was making her own perfume, and that it would be out in May 2009, before Mother’s Day. Well, it’s May, and I haven’t been able to find a shred of info on a release, or even a name for it.

Kim was very excited about announcing the perfume, saying:

“It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with new and different scents! I hope you understand my total excitement as I let you, the readers of my blog, become the first to know that I am creating my own fragrance!!”

Kim said she was working with French perfumer Caroline Sabas to create the perfume that will be produced by New Wave Fragrances. She even mentioned the bottle designer, Scott Oshry.

I’ll do my best to find out when this fragrance is coming out. In the meantime here’s a couple blog posts from Kim’s blog to keep us occupied:

Sniffing For Something Extraordinary

Breaking News: I’m Launching My Own Perfume

 

Photograph by LeeLeeLu on Flickr

Photograph by LeeLeeLu on Flickr

You may have noticed in my last post that  a handful of the new perfumes to come in 2009 are celebrity fragrances, and debuts at that! 

 

Plus, there are even more in the works for this year as well (Faith Hill).

Probably the most anticipated of this bunch, due to her previously well received perfumes and successful franchise, is Jennifer Lopez. Sunkissed Glow is another flanker to the Glow by J. Lo fragrance, which was an enormous hit for the pop sensation and her fragrance producer Coty.

The word is that Sunkissed Glow is a fruity floral with notes of  red grapefruit, pineapple juice, cassis sorbet, beach flower, orange blossom, water lily, passion flower, and hot sand. The bottom notes of Sunkissed are amber, skin musk and cashmere wood. Sunkissed Glow is due to come out in February.


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