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Posts Tagged ‘Daisy

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Daisy Marc Jacobs is now available in the convenience of an eau de toilette rollerball, available exclusively at Sephora for $20. The hit 2007 perfume by Marc Jacobs has seen many stages as a result of its success. Last spring I posted about Daisy eau de parfum Silver Edition, which is now available. Now Daisy can travel with you in this compact roll-on, like many new fragrances at Sephora. The last two celebrity fragrances I’ve posted about, Kat Von D and Kim Kardashian (due in 2010), are both being sold in rollerballs at Sephora.

Is it really worth paying a lot more for the convenience of a rollerball though? At Sephora, the Daisy 1.7 oz Eau de Toilette Spray is $57. That’s $33.53 per ounce. The Daisy 0.24 oz Eau de Toilette Rollerball is $20. That’s $83.33 per ounce! Don’t get me wrong, I think the rollerball is a great idea, and very convenient. You have to admit though that it’s a little shocking when you put the cost into perspective.

Tell me what you think:

  • Is the rollerball is a new trend in perfume that will take off?
  • Are you willing to pay more per ounce for the convenience of a rollerball?

Daisy Marc Jacobs will be released in a limited edition silver version this fall. The sweet and innocent scent has had many versions since it’s premiere in 2007, and takes claim for the expansion of Marc Jacobs into the global market. The silver edition will be a limited edition eau de parfum in an opaque silver bottle, and capped with gold flowers. Daisy Silver will be available wherever Daisy is sold, and will retail at $88 for a 3.4 oz. bottle.

A lot of perfumes are available in a special gift set for Mother’s Day. I’ve organized a list of some gift sets to make your Mother’s Day shopping a little easier.

Michael Kors Eau de Parfum by Michael Kors
Set includes: Eau de Parfum Spray (3.4 oz.), and Glimmer Body Creme (7.0 oz.). $115 at michaelkors.com.

Estée Lauder Sensuous
Set includes: Eau de Parfum Spray (3.4 oz.), Satin Body Lotion (2.5 oz.), and Silk Shower Creme (2.5 oz.). $75 at esteelauder.com.

Marc Jacobs Daisy
Set includes: Eau de Toilette Spray (3.4 oz.), Shower Gel Scrub (5 oz.) and a Gel Perfume Stick (0.38 oz.). $85 at shop.nordstrom.com.

Armani Code Women
Set includes: Eau de Parfum Spray (1.7 oz.), and Body Lotion(6.7 oz). $69.95 at giorgioarmanibeauty-usa.com

DKNY Be Delicious
Set includes: Eau de Parfum Spray (1.7 oz), and Apple a Day Body Lotion (3.4 oz.). $58 at Macys.com.

Lancôme Miracle
Set includes: Eau de Parfum Spray (1.7 Fl. Oz.), Perfumed Body Lotion (3.4 Fl. Oz), and Perfumed Shower Gel (3.4 Fl. Oz.). $59 at Macys.com.

 

In 2009 Gucci plans to have their most successful perfume ever. Flora by Gucci, is an all new perfume created by Gucci’s creative director Frida Giannini. Gucci, and licensee Proctor & Gamble Prestige Products, expect Flora to bring in $220 million in retail sales in its first year. Flora is the second women’s fragrance from Gucci, and is due to come out in April 2009. 

Flora is, of course, based on a floral accord:

Top notes: citrus and peony
Heart notes: rose and osmanthus
Base notes: sandalwood and patchouli

 Flora is targeted at young women, designed to be light, sensual, and pleasant. In WWD, Giannini had to say this to say on the scent:

“Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci (Gucci’s first women’s fragrance) but maybe the younger sister…

I will wear Flora in the morning and Gucci by Gucci in the evening.”

Flora just might be the big hit of 2009, but the description and aim of it sounds awfully familiar to me. It seems to share the intent of Chanel’s Coco Mademoiselle  and Marc Jacob’s Daisy (see Coco Mademoiselle vs. Daisy). Sensual, floral, and aimed at young, sophisticated women. Is Gucci just jumping on the band wagon, recognizing the success of these other big name designers targeting a younger audience? Perhaps, but can you blame them?

Youthful femininity must be the theme of 2008. Marc Jacobs rocked the perfume world this year with Daisy, a vibrant, feminine perfume that could appeal to young women. Chanel released Coco Mademoiselle in 2001, but are giving a new life to it with an ad campaign featuring Keira Knightley. Coco Mademoiselle is “a feminine and sexy, young and exciting interpretation of the irrepressible spirit of Coco Chanel.” Chanel describes it as an “oriental fragrance, fresh and sensual.” Sounds a lot like the motive of Daisy to me! Decide for yourself:

“Marc Jacobs has influenced the way young women think about style with his reputation for mixing sophisticated elegance with an offhand, amusing charm. This creative approach is the inspiration behind his new perfume, Daisy, which exquisitely captures the spirit of the Marc by Marc Jacobs line: elegance infused with youthful vibrancy, capped with an unexpected twist.”

Just replace the Coco’s with Marc’s and it’s basically the same concept. Interestingly enough, the notes of each are stunningly similar as well:

 

Top Notes:
Coco with orange, bergamot, and grapefruit.
Daisy with strawberry, violet leaves, and rudy red grapefruit.

 

Middle/Heart Notes:
Coco with litchi, rose, and Italian jasmine.
Daisy with gardenia, violet petals, and jasmine

 

Base Notes:
Coco with Indonesian patchouli, Haitian vetiver, bourbon vanilla, and white musk.
Daisy with musk, white woods, and vanilla.

 

Now, I’m not claiming these smell the same, just that they seem to have the same function which just happens to be Marc Jacobs trademark style as well. It’s the “sophisticated elegance with an offhand, amusing charm.” Marc Jacobs is just being himself really, but perhaps his style’s coming of age has sparked new life into Chanel’s existing fragrance of the same style. Perhaps Mademoiselle was ahead of its time.

What do you think of these two perfumes? Are they similar in scent to you, or just in concept?

I’ve been surfing a lot of official perfume websites lately and I’m surprised by all of the fancy sites for promoting perfumes out there! The first one I encountered (an appropriate term) was Marc Jacob’s site for Daisy, which they call a “field.” Upon arrival you are prompted to either “take a peek,” create a profile or “enter the field.” If you create a profile you can make the daisies grow. You are invited to nurture the field by playing games, updating your profile and inviting friends (of course).

The next site I saw like this, which made me recognize a pattern, was Chanel’s site for the Daisy-like Coco Mademoiselle. After reading a poem you are invited to take a tour of Coco Chanel’s luxurious, museum-like apartment. You are guided through four rooms where there are certain objects that, upon rollover, have an explanation. Each one describes an element of Coco’s lifestyle, and sources of creativity, that shaped Chanel as an influential brand for women. The tour is concluded with the video ad for Coco Mademoiselle with Keira Knightley, and music by Joss Stone.

The last one I’d like to mention, is loosely related to perfume, but worth noting. Dolce & Gabbana has collaborated with Google to create iGoogle, a charitable project to benefit Médecins Sans Frontières, an international medical and humanitarian aid organization. “iGoogle is a service allowing the users to design a customized Internet page that includes the capability to add web feeds, Google Gadgets and themes.” D&G contributed their trademark leopard print in the header. On the design choice they say, “animal prints are essential for the Existence of divas and divine women… The Animalier print, which has been such a constant in the history of the brand becoming its true signature, has been revisited and revamped, developing an elegant and polished eye-catching layout, staging gold reflexes, lights and shades that raise in depth the contrast with the background.” Not only that, but it changes throughout the day! The texture and reflex change to resemble the effect of the sun, rising and falling. 

Have you noticed these lavish sites? What are your favorites?


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