Inside Perfume

Posts Tagged ‘Coty Inc.

You know when Calvin Klein unveils a new fragrance it’s a big deal. Calvin Klein doesn’t make trendy perfumes, they make classics. Their hits of the past are still vastly popular, especially with people that don’t necessarily follow the world of fragrance. In October 2010, Calvin Klein will launch Beauty worldwide. Beauty represents many firsts for Calvin Klein fragrance though. It responds to a gap in their fragrances, targeted at their Calvin Klein Collection customers, hoping it will be considered more prestige. It’s also the first Calvin Klein launch done completely by Coty, since taking over the license from Unilever Prestige in 2005. In an interview with WWD, Catherine Walsh, senior vice president of American Fragrances at Coty Prestige, said that Beauty is “…very elegant, and that’s why we wanted to work with Diane (Kruger),” spokeswoman for Beauty. She continued: “This woman we’re trying to portray – she’s not someone who doesn’t have experiences in her life. We wanted this woman to be worldly and well-traveled, a confident woman and a woman who had strength.” The scent was created by Sophie Labbé of International Flavors & Fragrances, with top notes of ambrette seeds, a heart of jasmine, and a dry down of cedarwood. The bottle alone is beautiful, with the simple, clean, elegant style Calvin Klein is known for, and it’s likely to live up to the staying power that Calvin Klein fragrances are known for as well.

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BeyoncePop diva Beyoncé Knowles recently announced that she will have her own fragrance (as I predicted back in April). The debut scent to be made by Coty Inc., was planned to be named Sasha Fierce after her alternative personality that was featured on her most recent album, I Am Sasha Fierce. Beyoncé filed to trademark the name in September, 2008, with the U.S. Patent and Trademark Office. However Abercrombie & Fitch Co. has a men’s cologne called Fierce that they’ve been selling since 2002 and has been trademarked since 2003. They took legal measures to request that Beyoncé not use the name, claiming that it would be confusing for consumers. At this point Coty says that the words Fierce and Sasha Fierce will not be used in the title of the fragrance now. It seems they prefer to avoid any legal matter disputes.

In 2004 Beyoncé launched her own fragrance called Little Star, a Tommy Hilfiger scent. In 2007 she became the face of Emporio Armani Diamonds, but this was not her own fragrance. Thew new fragrance will be her first independent of a designer label. Due to launch in the spring, there is no word yet on the name of the scent. Any guesses what the name may become? I’m going with Single Lady!

Daisy Marc Jacobs will be released in a limited edition silver version this fall. The sweet and innocent scent has had many versions since it’s premiere in 2007, and takes claim for the expansion of Marc Jacobs into the global market. The silver edition will be a limited edition eau de parfum in an opaque silver bottle, and capped with gold flowers. Daisy Silver will be available wherever Daisy is sold, and will retail at $88 for a 3.4 oz. bottle.

Jennifer Aniston

Jennifer Aniston

Rumor has it that Jennifer Aniston may be joining the long list of celebs marketing their own perfume. In an interview with Marie Claire, her reps would not comment on the validity of the rumor, but wouldn’t deny it. Aniston reportedly has been meeting with a perfume manufacturer to create her signature scent. Could it be the fragrance producer Coty? Coty has a successful history with celebrity scents, such as Faith Hill, Jennifer Lopez, Kylie Minogue, and Sarah Jessica Parker. We’ll just have to wait and see. 

Would you be interested in a Jennifer Aniston perfume?

 

Photograph by LeeLeeLu on Flickr

Photograph by LeeLeeLu on Flickr

You may have noticed in my last post that  a handful of the new perfumes to come in 2009 are celebrity fragrances, and debuts at that! 

 

Plus, there are even more in the works for this year as well (Faith Hill).

Probably the most anticipated of this bunch, due to her previously well received perfumes and successful franchise, is Jennifer Lopez. Sunkissed Glow is another flanker to the Glow by J. Lo fragrance, which was an enormous hit for the pop sensation and her fragrance producer Coty.

The word is that Sunkissed Glow is a fruity floral with notes of  red grapefruit, pineapple juice, cassis sorbet, beach flower, orange blossom, water lily, passion flower, and hot sand. The bottom notes of Sunkissed are amber, skin musk and cashmere wood. Sunkissed Glow is due to come out in February.

Evangeline Lilly

Evangeline Lilly

Evangeline Lilly (such a wonderful name), best known for her role as “Kate Austen” on the (best ever!) TV show LOST, is the new face for Davidoff Cool Water Woman. This is Lilly’s first ever association with the commercial fragrance market. Coty Prestige, a division of Coty Inc., which makes the 1996 perfume says:

“Davidoff Cool Water Woman represents an icon among fragrances; it is the essence of freshness, sensuality and natural beauty but also of confidence and assertiveness which are values conveyed by the beautiful actress.”

Lilly had wonderful things to say about the scent as well:

“For me, the Cool Water Woman is the most perfect representation I’ve ever seen of feminine beauty; she definitely represents the juxtaposition between purity and sensuality and there’s that sort of fresh newness. On top of it there’s strength that’s underneath it all, that is where sensuality comes from.”

We, in the United States, may not see much of the publicity though. The print and TV commercial ads are shown worldwide except for in the US (click here to see the print ad). Why wouldn’t they use them in the US where her show LOST, entering it’s fifth season, is a huge success?

The company I work for, Belcam, makes an affordable version of Davidoff Cool Water Woman, available here.


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