Inside Perfume

Archive for the ‘New Fragrances’ Category

Marc Jacobs’ second men’s fragrance came out today with a… BANG! Sorry I had to say it! The new fragrance is called BANG. Now that Jacobs has the strength of his very successful women’s fragrances, Daisy and Lola, under his belt, he is certainly not aiming below the belt with BANG! Or is he? I guess it’s all in how you look at it. Jacobs was very focused on what he wanted to make with this men’s fragrance. He was insistant on making something that HE enjoyed and the HE wanted to wear, with the name HE wanted. It’s not an exotic scent, it’s very “black and white” he says. In his own words:

“…to take something quite classic and then dent it or bang it, that just kind of felt quite literal and quite right.”

The fragrance is being heavily publicized with a huge ad campaign featuring Jacobs himself oiled up and glistening, almost nude on a bed of shiny mylar! The website, marcjacobsbang.com, features exclusive photographs and videos from behind the scenes of the photo shoot, a great Q&A with Marc Jacobs. Finally, an interactive, social Facebook game, BANG YOU’RE IT! In the Facebook game you upload your own photo and it applies the “BANG effect,” the iconic dented metal design featured on the new bottle. You’re invited to “BANG” other people’s pics and they “BANG” yours, earning points and chances to win prizes.

The fragrance is described as elegant and sensual, peppery woody spicy, and full of energy. Top notes of three peppercorns, a heart of masculine woods, and base notes of benzoin resin with vetyver, white moss and patchouli.

Marc Jacobs BANG is available exclusively at Bloomingdale’s today.

You know when Calvin Klein unveils a new fragrance it’s a big deal. Calvin Klein doesn’t make trendy perfumes, they make classics. Their hits of the past are still vastly popular, especially with people that don’t necessarily follow the world of fragrance. In October 2010, Calvin Klein will launch Beauty worldwide. Beauty represents many firsts for Calvin Klein fragrance though. It responds to a gap in their fragrances, targeted at their Calvin Klein Collection customers, hoping it will be considered more prestige. It’s also the first Calvin Klein launch done completely by Coty, since taking over the license from Unilever Prestige in 2005. In an interview with WWD, Catherine Walsh, senior vice president of American Fragrances at Coty Prestige, said that Beauty is “…very elegant, and that’s why we wanted to work with Diane (Kruger),” spokeswoman for Beauty. She continued: “This woman we’re trying to portray – she’s not someone who doesn’t have experiences in her life. We wanted this woman to be worldly and well-traveled, a confident woman and a woman who had strength.” The scent was created by Sophie Labbé of International Flavors & Fragrances, with top notes of ambrette seeds, a heart of jasmine, and a dry down of cedarwood. The bottle alone is beautiful, with the simple, clean, elegant style Calvin Klein is known for, and it’s likely to live up to the staying power that Calvin Klein fragrances are known for as well.

I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

Related Posts:

Watch Kim’s new fragrance ad:

I have a guest post today from our Brand Manager of ParfumsBelcam,
D. Dimock, who is going to tell us about a couple new fragrances she has just released this month.
-RyanNY

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Clash and Light & Harmony together

Clash, and Light & Harmony

ParfumsBelcam has two new fragrances rolling out this month, both are our versions of Ed Hardy® fragrances. Clash™ is our version of Ed Hardy® for men, and Light & Harmony™ is our version of Ed Hardy® Love & Luck for Women (which RyanNY posted about recently).

Clash™, our version of the popular Ed Hardy® for men eau de toilette, is a refreshing fougere fragrance composed of cool marine notes and citrus highlights blended with fresh green accord and a base of sheer musks and precious wood. A fragrance with soul! I think this is a great fragrance for young men, that can be used casually on a daily basis.

Light & Harmony™, our version of Ed Hardy Love & Luck* for women is a fruity, floral fragrance with top notes of cherry blossom and iced bergamot followed by hints of white muguet, black currant and sheer jasmine over a base of creamy musk and patchouli. Edgy yet elegant!

We are introducing both of these new fragrances at 20% off their regular price on our website, BelcamShop.comClash™ comes in a 3.4 oz, 100 mL Eau de Toilette Spray  for $7.96 (regularly $9.95),  and Light & Harmony™ comes in a 1.7 oz, 50 mL Eau de Parfum Spray at $7.20 (regularly $9.00).

-D. Dimock

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

Connected by Gender One

Connected by Gender One

Last week Gender One introduced a new addition to the line of unisex fragrances, Connected by Gender One! An extension of the popular Gender One fragrance, this unisex fragrance is a composition of woody and floral notes including citrus complex, leafy green accord, cyclamen, ozonic accents, cedarwood and sparkling musks. A cool and provocative scent to appeal to both sexes. It is available in a 3.4 oz, 100 mL Eau de Toilette Spray at an introductory price of $7.96, 20% off the regular $9.95 price! Wear it! Share it! Connect!

Click here to purchase Connected by Gender One

BeyoncePop diva Beyoncé Knowles recently announced that she will have her own fragrance (as I predicted back in April). The debut scent to be made by Coty Inc., was planned to be named Sasha Fierce after her alternative personality that was featured on her most recent album, I Am Sasha Fierce. Beyoncé filed to trademark the name in September, 2008, with the U.S. Patent and Trademark Office. However Abercrombie & Fitch Co. has a men’s cologne called Fierce that they’ve been selling since 2002 and has been trademarked since 2003. They took legal measures to request that Beyoncé not use the name, claiming that it would be confusing for consumers. At this point Coty says that the words Fierce and Sasha Fierce will not be used in the title of the fragrance now. It seems they prefer to avoid any legal matter disputes.

In 2004 Beyoncé launched her own fragrance called Little Star, a Tommy Hilfiger scent. In 2007 she became the face of Emporio Armani Diamonds, but this was not her own fragrance. Thew new fragrance will be her first independent of a designer label. Due to launch in the spring, there is no word yet on the name of the scent. Any guesses what the name may become? I’m going with Single Lady!


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