Inside Perfume

Archive for the ‘In The Media’ Category

More information is coming out about the Creed store coming to New York City that I posted about on September 21. Turns out that Creed’s plan to launch it’s first store in North America doesn’t stop there. This first, new store, to be located at 794 Madison Avenue (corner of 67th Street), is a bit of a guinea pig. Upon it’s success, plans for two more U.S. stores will be carried out, possibly located in downtown Manhattan and Beverly Hills. And aggressive plans they are, with the Madison store to open in November, and the following two in the spring. Currently, the Paris based perfumer only has two locations, in Paris and Dubai. This big step forward is all about branding and reaching out to their international customers.

As I mentioned in my previous post, Creed is one of the oldest family businesses in the world and has had some of the most notable clients in its history, including royalty. For Creed’s 250th anniversary, which coincides with the planned opening of the New York store, the perfumer is releasing a commemorative fragrance from its archives. The 1936 creation, Windsor, will be available in limited edition leather wrapped, 1.7 oz. bottles for $405, and 8.4 oz. flacons numbered and signed by perfumer Olivier Creed, for $605. Windsor was originally created for the King Edward VIII (the Duke of Windsor), with ingredients from the British Empire. The worldly notes of Windsor consist of British gin, Jamaican lime, and Scottish highland pine top notes; a middle note of Duke of Windsor roses; and bottom notes of Bahamian orange, Canadian cedar, and Australian eucalyptus. Sounds like such a delectable scent, yet I would be still be hesitant to even open such a collectible item.

Megan Fox

Megan Fox

Transformers star Megan Fox is reported to be replacing Beyoncé as a the face of Emporio Armani. Beyoncé had started modeling in ads for Emporio Armani Diamonds ads in 2007. She even appeared for Armani at some public events. I figured that since Beyoncé is now going to have her own perfume, independent of a designer, she would no longer be promoting for Armani. Fox will be the spokeswoman of Emporio Armani Diamonds and a new fashion collection.

WWD reported today that parisian perfumer Creed signed a lease for a space on Madison Avenue in New York, near 67th Street. Creed is one of the oldest family businesses in the world, founded in 1760. Creed is currently operated by the sixth generation of Creed men, Olivier Creed, and is all lined up for his son, 28 year old Erwin. Olivier maintains a tradition in creating high quality scents. They still produce using hand methods, the way they did when Creed was founded, including maceration and filtration. With a history like that it’s no wonder Creed’s clients range from Hollywood celebrities to royalty. Find out more about Creed and their fragrances at

Tags: ,

BeyoncePop diva Beyoncé Knowles recently announced that she will have her own fragrance (as I predicted back in April). The debut scent to be made by Coty Inc., was planned to be named Sasha Fierce after her alternative personality that was featured on her most recent album, I Am Sasha Fierce. Beyoncé filed to trademark the name in September, 2008, with the U.S. Patent and Trademark Office. However Abercrombie & Fitch Co. has a men’s cologne called Fierce that they’ve been selling since 2002 and has been trademarked since 2003. They took legal measures to request that Beyoncé not use the name, claiming that it would be confusing for consumers. At this point Coty says that the words Fierce and Sasha Fierce will not be used in the title of the fragrance now. It seems they prefer to avoid any legal matter disputes.

In 2004 Beyoncé launched her own fragrance called Little Star, a Tommy Hilfiger scent. In 2007 she became the face of Emporio Armani Diamonds, but this was not her own fragrance. Thew new fragrance will be her first independent of a designer label. Due to launch in the spring, there is no word yet on the name of the scent. Any guesses what the name may become? I’m going with Single Lady!

Patrick Dempsey was on the Ellen DeGeneres Show today and Ellen put him to the test. Ellen had four guests each sprayed with different colognes and had Patrick try to figure out which of them was wearing his fragrance, Unscripted. Patrick went through one by one, smelling each woman’s neck, and even sniffing coffee beans in between each to “cleanse the pallette” (which really does work). He very quickly picked the correct woman after a quick double-check. That’s pretty fortunate for him, it would be pretty embarrassing if he couldn’t identify a fragrance with his name on it. Celebrity fragrances are everywhere these days,  and the degree to which the celebrity is involved in the creation of the scent can vary quite a bit. Sarah Jessica Parker, for example, has had the assistance of professional perfumers while creating her hit perfumes Lovely, and Covet. However, she was completely involved in every step of the process, as discussed in Chandler Burr’s book The Perfect Scent.

Unscripted is available as an eau de toilette from Avon, who describes it as a “fresh infusion of spices, surrounded by warm, sensual hints of vetiver and musk.”

To see a video of Patrick Dempsey on the Ellen DeGeneres Show click here.

Why would PC World post an article about a perfume on their website? Well, because it’s a Star Trek perfume!

I found this post on PC World’s website about a perfume coming out based on the legendary sci-fi series… and well, cult phenomenon, Star Trek. It’s called Pon Farr, named after a Vulcan mating ritual. It is the first women’s, Star Trek perfume from the producer GenkiWear, following Tiberius and Red Shirt men’s colognes. Read the full article here.


Last week Parlux Fragrances announced  an agreement with Iconic LLC, the licensing company of Hip Hop Legend Jay-Z. The agreement includes individual fragrance licenses for hip hop artist Kanye West, and pop singer Rihanna. Parlux has had luck with celebrity fragrances, such as Paris Hilton and Jessica Simpson, and continues to roll out exciting new licenses like the upcoming Queen Latifa fragrance and Mark Echo. Along with the big announcement of Rihanna and Kanye West fragrances comes the hope for other licenses as well. Parlux said that they are negotiating a Jay-Z fragrance, and are “in discussions with a well-established female artist.” Let’s see… Jay-Z… a well-established female artist… Who is Beyoncé?! I think they obviously want us to suspect this is Beyoncé. Parlux Chariman and CEO, Neil Katz, said they expect to announce who the secret female is within a month. 

Mark my words… Beyoncé!

Actress Courtney Cox is the spokeswoman for a new fragrance from Avon called Spotlight. Cox says:

“I’m happy to be part of a company I’ve known my whole life.”

This is a continuation of efforts by Avon to add designer and celebrity equities to their portfolio. Since 2006, Avon has developed products with big names like: Derek Jeter, Cynthia Rowley, Christian Lacroix, Jennifer Hudson and Patrick Demsey; not to mention the Bond and Ironman franchises. 

Courtney Cox apparently really is in the spotlight again, starring in a new film, Bedtime Stories, which comes out December 25, and with a three episode cameo on Scrubs in January. On top of that, she’s about to shoot a pilot for a new series called “Cougartown.” 

Spotlight is described as a fresh, oriental scent. 

Top notes: shining silver, mandarin and Italian bergamot
Middle notes: white freesia, tuberose absolute, and mimosa
Bottom notes: cashmere sandalwood, vetiver and white vanilla musk 

In honor, here’s my favorite Courtney Cox work (she comes in at 2:26):


Photo by on Flickr

Photo by on Flickr

In Australia this week, pop singer Kylie Minogue released her new perfume, Sexy Darling. Adoring fans packed the Myer City Store in Sydney, some even waiting outside overnight, to get a chance to sing with Kylie. She was picking one fan out of the crowd to come on stage and sing. 11 year old Alannah Quartly was the lucky lady that was chosen. A little choked up, Kylie had to sing with her and help her out. 


The perfume, Sexy Darling, is Kylie Minogues fourth venture into the perfume world. Sexy Darliing is an alluring floral woody fragrance, designed to capture the sparkling, seductive charm of the superstar. Based on the exotic belle de nuit flower and red rose, and accented by a lush pear note. Musk and sandalwood tie it together for a distinct, enriched body. The result, a unique perfume that expresses Kylie’s glamor, and sultry femininity.

Top notes: Pink pepper, pear and blood orange 
Middle notes: Red rose, belle de nuit, jasmine 
Base notes: Heliotrope, sandalwood, musk


Photograph by fabhouse73 on Flickr

Photograph by fabhouse73 on Flickr

The artist we all know as Prince, famous musician and 80’s pop sensation, is being sued by Revelations Perfume and Cosmetics Inc., the producer of his first fragrance, 3121. According to the law suit filed November 17 with the New York State Supreme Court, Prince and his record label, Universal, are being sued for breach of contract concerning marketing agreements made by the record label. The law suit said:


“Since July 2007, despite repeated attempts by Revelations there have been virtually no communications from anyone who could commit to or coordinate any promotional efforts by Prince.”

3121, named after Prince’s 2006 album, was released by Revelations in July 7, 2007 with an eventful launch including a performance by Prince and 7% of net profits going to 7 charities (all a play on numbers, 7 being the sum of 3121).

“3121 is a white floral scent that opens with a refreshing sparkle of crisp bergamot, opulent jasmine and gardenia. Orange flower and muguet sensually intertwine with tuberose and ylang ylang, creating a subtle, mysterious blend; evolving into notes of patchouli and creamy sandalwood. Precious cedarwood and luxurious musks complement this sexy scent with an almost surreal draw that tugs at all senses for total captivation.” (Revelations press release)

Reviews seemed to be mixed, and not expecting too much from a celebrity perfume even though he was said to have been completely involved in the creation. Some said it wasn’t as sexy as they would expect from Prince. Others said it was an OK white floral, but couldn’t compete with other white florals out there. Regardless, Revelations doesn’t seem too satisfied with sales, because they’re blaming it’s failure on Prince’s lack of cooperation. They even had another fragrance planned to come out in 2009 in their contract. I’m guessing he’s not going to be collaborating on this one though. Maybe the picked the wrong celebrity?!


Subscribe to Inside Perfume

Become a Fan on Facebook

Follow on Twitter

A Service of Belcam Inc.