Inside Perfume

Archive for the ‘In The Media’ Category

In an article on ArthritisToday.com, Margaret Chappell interviews Dr. Mehmet Oz (also known as Dr. Oz from Oprah), about using aromatherapy for pain relief. Dr. Oz explains in the article that “the thinking part of the brain can’t inhibit the effects of the scent, meaning you feel them instantaneously.” It doesn’t end at pain relief either. Aromatherapy can also be used for anxiety reduction and rejuvenation. In the article, Dr. Oz and clinical aromatherapist Jane Buckle, PhD, recommend diluting essential oil and dabbing it directly on the skin so you can have “relief on you when you need it” (see article for specific directions). Chappell also spoke with Allan Hirsch, MD, neurologist at the Smell and Taste Treatment and Research Foundation in Chicago. He says, “Short-term exposure is key because people stop responding to scents after a few minutes.” So make sure to restrict exposure to the scents if you want it to keep working. Finally, Drs. Hirsch and Oz offer some tips:

  • Use vanilla to relax: “subjects who smelled vanilla while completing stress tests had more stable heart rates and blood pressure readings than those who took the tests in an unscented environment.”
  • Use pepermint, jasmine, or citrus to invigorate: these scents are pleasant, yet mild irritants, so they’ll wake you up.
  • Use green apple to relieve pain: “the smell of green apples reduced the severity and duration of migraine headache pain and may have a similar effect on joint pain.”

To read the full article on ArthritisToday.com click here: http://www.arthritistoday.org/treatments/alternative-therapies/aromatherapy-pain-relief.php

By the way, this post is being published simultaneously on my other blog as well, the Body, Bath & Beauty Blog. Please check it out if you haven’t already (www.BodyBathAndBeauty.com). PLUS! Now you can stay connected to both of my blogs by following me, RyanNY, on Twitter (twitter.com/RyanNY), or by becoming a fan of each blog individually on Facebook (Inside Perfume on FBBody Bath & Beauty on FB). Thanks!

I previously posted about Megan Fox becoming a spokeswoman for Armani. WWD reported today that Megan Fox will be modeling in campaigns for Emporio Armani Underwear and Armani Jeans. The word on the street previously was that she would be replacing Beyoncé for the Diamonds fragrance campaign. Big shoes to fill! Well, doing the underwear campaign means she’s now replacing the beautiful Beckhams! Though Armani has picked another soccer star to model the men’s underwear, Cristiano Ronaldo, they will not be in the ads together like the David and Victoria Beckham. The photo shoot for the ads has already taken place in Los Angeles last weekend with photographers Mert Alas and Marcus Piggott.

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

More information is coming out about the Creed store coming to New York City that I posted about on September 21. Turns out that Creed’s plan to launch it’s first store in North America doesn’t stop there. This first, new store, to be located at 794 Madison Avenue (corner of 67th Street), is a bit of a guinea pig. Upon it’s success, plans for two more U.S. stores will be carried out, possibly located in downtown Manhattan and Beverly Hills. And aggressive plans they are, with the Madison store to open in November, and the following two in the spring. Currently, the Paris based perfumer only has two locations, in Paris and Dubai. This big step forward is all about branding and reaching out to their international customers.

As I mentioned in my previous post, Creed is one of the oldest family businesses in the world and has had some of the most notable clients in its history, including royalty. For Creed’s 250th anniversary, which coincides with the planned opening of the New York store, the perfumer is releasing a commemorative fragrance from its archives. The 1936 creation, Windsor, will be available in limited edition leather wrapped, 1.7 oz. bottles for $405, and 8.4 oz. flacons numbered and signed by perfumer Olivier Creed, for $605. Windsor was originally created for the King Edward VIII (the Duke of Windsor), with ingredients from the British Empire. The worldly notes of Windsor consist of British gin, Jamaican lime, and Scottish highland pine top notes; a middle note of Duke of Windsor roses; and bottom notes of Bahamian orange, Canadian cedar, and Australian eucalyptus. Sounds like such a delectable scent, yet I would be still be hesitant to even open such a collectible item.

Megan Fox

Megan Fox

Transformers star Megan Fox is reported to be replacing Beyoncé as a the face of Emporio Armani. Beyoncé had started modeling in ads for Emporio Armani Diamonds ads in 2007. She even appeared for Armani at some public events. I figured that since Beyoncé is now going to have her own perfume, independent of a designer, she would no longer be promoting for Armani. Fox will be the spokeswoman of Emporio Armani Diamonds and a new fashion collection.

WWD reported today that parisian perfumer Creed signed a lease for a space on Madison Avenue in New York, near 67th Street. Creed is one of the oldest family businesses in the world, founded in 1760. Creed is currently operated by the sixth generation of Creed men, Olivier Creed, and is all lined up for his son, 28 year old Erwin. Olivier maintains a tradition in creating high quality scents. They still produce using hand methods, the way they did when Creed was founded, including maceration and filtration. With a history like that it’s no wonder Creed’s clients range from Hollywood celebrities to royalty. Find out more about Creed and their fragrances at creedperfumes.us.

Tags: ,

BeyoncePop diva Beyoncé Knowles recently announced that she will have her own fragrance (as I predicted back in April). The debut scent to be made by Coty Inc., was planned to be named Sasha Fierce after her alternative personality that was featured on her most recent album, I Am Sasha Fierce. Beyoncé filed to trademark the name in September, 2008, with the U.S. Patent and Trademark Office. However Abercrombie & Fitch Co. has a men’s cologne called Fierce that they’ve been selling since 2002 and has been trademarked since 2003. They took legal measures to request that Beyoncé not use the name, claiming that it would be confusing for consumers. At this point Coty says that the words Fierce and Sasha Fierce will not be used in the title of the fragrance now. It seems they prefer to avoid any legal matter disputes.

In 2004 Beyoncé launched her own fragrance called Little Star, a Tommy Hilfiger scent. In 2007 she became the face of Emporio Armani Diamonds, but this was not her own fragrance. Thew new fragrance will be her first independent of a designer label. Due to launch in the spring, there is no word yet on the name of the scent. Any guesses what the name may become? I’m going with Single Lady!


Categories

Subscribe to Inside Perfume

Become a Fan on Facebook


Follow on Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

A Service of Belcam Inc.