Inside Perfume

Archive for the ‘In The Media’ Category

Today is Beyonce Knowles’ 31st birthday! Happy Birthday B! A living legend at 31, and already one of the leading ladies of celebrity perfumes. Seems like yesterday we saw the release of Beyonce’s first big fragrance with Coty, Heat, in 2010! Now with the addition of Heat Rush, the new Midnight Heat, Pulse, and Pulse Summer Edition, Beyonce is five fragrances strong! Not too bad for two year’s time!

The latest addition, Beyonce Midnight Heat, is a fruity floral gourmand with top notes of Dragonfruit, Starfruit and Armenian Plum; a vivid floral bouquet heart of Purple Mokara Orchid, Queen of the Night Black Tulip and Purple Peony; and a seductive base of Warm Amber, Patchouli and Sandalwood. Have you tried the latest from Beyonce, or will you?

Lady Gaga’s first fragrance FAME was unveiled today in stores such as Sephora and Macy’s! Fans and curious perfume geeks alike have been flocking to stores today to check out this truly avante garde, black perfume that turns clear once sprayed! Even the notes are against the grain, classified by different facets:

  • Dark facet- Incense, Belladonna.
  • Sensual facet- Apricot, Honey.
  • Feminine facet- Jasmine Samac, Tiger Orchidea.

From the buzz I’ve seen online everyone is pleased with the scent. Did you try it today? What did you think?

Details of Lady Gaga’s new perfume, LADY GAGA FAME, began to surface this week! It’s no surprise that this fragrance is surprising (Gaga never lets down)! News came directly from Lady Gaga herself prematurely in response to a fashion editor leaking images of the bottle. “Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you!” Lady Gaga tweeted. The perfume is something special for Gaga fans and perfume fans alike! The bottle was designed in collaboration with Nick Knight, and will come in a high end version titled “le masterpiece” with a larger bottle and a metal cap, and there will also be a smaller, less expensive version with a plastic cap. Nothing about this perfume is ordinary. The eau de parfum is actually the first of its kind, with a black fluid! It doesn’t end there though. Once the atomizer sprays the perfume it turns clear! How did they take it even further? By creating a collaboration between Gaga’s new Haus Laboratories and fragrance giant COTY, Gaga was able to introduce an olfactory technology  that is new to the perfume world! Called “push-pull technology,” the ingredients interact in unison, without hierarchy! The scent has three accords: “dark sensual, light (inspired by belladona, the deadly nightshade); opulence (a fusion of dripping honey, saffron and apricot nectar), and whispers magnificence (a floral layer of crushed tiger orchid and jasmine sambac).” Finally Gaga pulled out all the stops for the campaign, recruiting Alejandro director Steve Klein to photograph it and direct a film titled “FORMULATION” which is now available for viewing: LADY GAGA FAME – FORMULATION

LADY GAGA FAME is due for release in September.

I have to admit, Justin Bieber came up with a pretty good fragrance idea in collaboration with Etoile Nation… scented jewelry! The fragrant dog tags and bracelets have been at Walmart since fall 2010, and are now coming to CVS and FYE with new pomegranate scents, available for just $10. It’s got trendy written all over it, especially with the upcoming opportunity to get your own customized dog tags from Mom’s, brace yourselves for your kids trying to explain why they need $100 for those custom dog tags though! Surely they won’t want to be seen in school with the plain $10 version. Back to the great idea part though, what a practical format for those who don’t like putting perfume on their skin, or want to change scents throughout the day. Though in the form of a Bieber dog tag… you might want to leave it for the kiddies.

You can see Justin Bieber wearing his custom white gold and diamond dog tags in his “That Should Be Me” video with Rascal Flatts:

Read The Scent of Justin Bieber Fever by Molly Prior, WWD

In an interview with Suzy Menkes (NY Times/Intl. Herald Tribunal) yesterday at the Mugler show in Paris, Lady Gaga sat closely by the side of her “best friend,” Mugler creative director Nicola Formichetti and spoke about their collaborations and the fashion world. Lady Gaga has been openly discussing news of her forthcoming, debut perfume since January. When Menkes asked “what it will smell of,” Nicola Formachetti chuckled, obviously already being in the know of the shock value to come. Gaga explains that one of the several notes in the perfume is in fact based on her own blood! She says the reason is “so that it would smell like and feel like” her. As if that isn’t enough shock value, she’s reported saying previously that the “feeling and scent” of semen would be included as well! The perfumers at Coty, who will be producing the perfume, must be thrilled! Actually they probably seriously are thrilled in a geeky perfumer way, to be recreating these scents synthetically. You have time to consider whether or not you will even test the fragrance, as there’s no news yet on when we can expect to take a wiff of the bodily fluids. I for one can’t wait to find out if it will be strangely beautiful, or just repulsive. Rest assured I’ll be keeping tabs and posting news on this one though.

Check out the interview with Suzy Menkes for the INternational Herald Tribune and the New York Times

Lady GaGa turns up for the ACE Awards in New York in another bizarre outfit

Lady Gaga made quite the appearance at the Accessories Council of Excellence Awards on Monday. She was there as the recipient of the Stylemaker award. Presented by Marc Jacobs, she came onto stage through a cloud of talcum powder she flung ahead of herself. She gave a ten minute speech mentioning Jacobs, Alenxander McQueen, Stephan Gan, David Lachapelle and Hedi Slimane as her supporters. Also, Lady Gaga announced that the “Haus of Gaga is not an economy,” and that we shouldn’t expect a line. Was about a perfume though?, a prominent fragrance community site that I’ve previously posted about, is channeling out to YouTube now! The Basenotes Fragrance TV Channel on YouTube will feature reports on the Basenotes events, and according to their newsletter an “amazing insights into the industry” from a currently secret project they have planned. News to come on that! Today though, be on the lookout for their premiere Friday Fragrance News video post, where Basenotes founder Grant Osborne will give “a brief digest of the week’s major stories.” Check out the Basenotes YouTube channel at

In an article on, Margaret Chappell interviews Dr. Mehmet Oz (also known as Dr. Oz from Oprah), about using aromatherapy for pain relief. Dr. Oz explains in the article that “the thinking part of the brain can’t inhibit the effects of the scent, meaning you feel them instantaneously.” It doesn’t end at pain relief either. Aromatherapy can also be used for anxiety reduction and rejuvenation. In the article, Dr. Oz and clinical aromatherapist Jane Buckle, PhD, recommend diluting essential oil and dabbing it directly on the skin so you can have “relief on you when you need it” (see article for specific directions). Chappell also spoke with Allan Hirsch, MD, neurologist at the Smell and Taste Treatment and Research Foundation in Chicago. He says, “Short-term exposure is key because people stop responding to scents after a few minutes.” So make sure to restrict exposure to the scents if you want it to keep working. Finally, Drs. Hirsch and Oz offer some tips:

  • Use vanilla to relax: “subjects who smelled vanilla while completing stress tests had more stable heart rates and blood pressure readings than those who took the tests in an unscented environment.”
  • Use pepermint, jasmine, or citrus to invigorate: these scents are pleasant, yet mild irritants, so they’ll wake you up.
  • Use green apple to relieve pain: “the smell of green apples reduced the severity and duration of migraine headache pain and may have a similar effect on joint pain.”

To read the full article on click here:

By the way, this post is being published simultaneously on my other blog as well, the Body, Bath & Beauty Blog. Please check it out if you haven’t already ( PLUS! Now you can stay connected to both of my blogs by following me, RyanNY, on Twitter (, or by becoming a fan of each blog individually on Facebook (Inside Perfume on FBBody Bath & Beauty on FB). Thanks!

I previously posted about Megan Fox becoming a spokeswoman for Armani. WWD reported today that Megan Fox will be modeling in campaigns for Emporio Armani Underwear and Armani Jeans. The word on the street previously was that she would be replacing Beyoncé for the Diamonds fragrance campaign. Big shoes to fill! Well, doing the underwear campaign means she’s now replacing the beautiful Beckhams! Though Armani has picked another soccer star to model the men’s underwear, Cristiano Ronaldo, they will not be in the ads together like the David and Victoria Beckham. The photo shoot for the ads has already taken place in Los Angeles last weekend with photographers Mert Alas and Marcus Piggott.

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.


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