Inside Perfume

Lady Gaga Perfume Surfaces

Posted on: July 19, 2012

Details of Lady Gaga’s new perfume, LADY GAGA FAME, began to surface this week! It’s no surprise that this fragrance is surprising (Gaga never lets down)! News came directly from Lady Gaga herself prematurely in response to a fashion editor leaking images of the bottle. “Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you!” Lady Gaga tweeted. The perfume is something special for Gaga fans and perfume fans alike! The bottle was designed in collaboration with Nick Knight, and will come in a high end version titled “le masterpiece” with a larger bottle and a metal cap, and there will also be a smaller, less expensive version with a plastic cap. Nothing about this perfume is ordinary. The eau de parfum is actually the first of its kind, with a black fluid! It doesn’t end there though. Once the atomizer sprays the perfume it turns clear! How did they take it even further? By creating a collaboration between Gaga’s new Haus Laboratories and fragrance giant COTY, Gaga was able to introduce an olfactory technology  that is new to the perfume world! Called “push-pull technology,” the ingredients interact in unison, without hierarchy! The scent has three accords: “dark sensual, light (inspired by belladona, the deadly nightshade); opulence (a fusion of dripping honey, saffron and apricot nectar), and whispers magnificence (a floral layer of crushed tiger orchid and jasmine sambac).” Finally Gaga pulled out all the stops for the campaign, recruiting Alejandro director Steve Klein to photograph it and direct a film titled “FORMULATION” which is now available for viewing: LADY GAGA FAME – FORMULATION

LADY GAGA FAME is due for release in September.

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